American Association of Insurance Management Consultants

We invite you to browse the AAIMCo library and read the works of our members. The articles and books in the AAIMCo Library are copyrighted and contain the individual and collaborative works of our Professional Members. Some of the volumes reside here on our site while others are on loan from our members and reside on their web sites. When you select the title of a volume, you will automatically be taken to it whether it is in our library or that of a member. With the exception of Standards  &  Guidelines For Appraising Insurance Agencies / Brokerages, which may be reproduced with credit to AAIMCo as copyright, please contact the author before reproducing or using the article or book for business purposes. 

NOTE: Only volumes with a ** Symbol have been peer reviewed.

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MARKETING USING EMAILED NEWSLETTERS

If you knew the names, addresses and phone numbers of 500 people who were unhappy with their current insurance provider, what would you

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COMPETITION COMMODITIZATION VS. DIFFERENTIATION WHICH WILL PREVAIL? IT DEPENDS ON YOU!

Do you want to be different than your competitors or do you want to sell a commodity?  Click here to see the difference and how competi

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HOW TO BUILD A BOOK OF BUSINESS

Here are the steps in creating and implementing a marketing program that works well for insurance agencies.  

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